I like long names. Maybe this is because I have a particularly long name myself - two middle names both with three syllables. Of all my names I like my surname the least, mainly due to the fact that it only has three letters.
Perhaps slightly pre-determined by my fondness for the gratiutously named, I love Art In The Age Of Mechanical Reproduction (despite me being too lazy to type their name in full again - "aita" from here on out). When aita asked if they could send a shirt for review I took two quick looks at their impressive roster and said "I'll take two thanks."
To my joy the impressive nature of aita did not conclude with a lengthy title and a pretty website. The package I received contained the two shirts wrapped in the sexiest tissue paper I have ever seen (hell, I didn't know tissue paper could even be sexy until now) and a plethora of impressive marketing material that they were kind enough to send. Sure, it may seem inconsequential, but I think that a company that can get their marketing looking tight is well on the way to success.
The shirts continued to impress. The guys logo tee is so freaking soft it feels like underwear. Which is a good thing. In fact it's softer than my underwear... The softness comes via an American Apparel 50/25/25 track shirt - and because it's AA you know it's going to fit well. I'm also quite fond of the logo and the way it subtley humanizes the industrial subject. Deep right?
While the guys shirt is subtle, the girls shirt is straight-up crazy. Screenprinted front and back with catastrophic imagery, in an engraved style that you'd expect to see in a 19th century history book. Typhoons, volcanoes, tidal waves and even aliens destroy everything in sight. Sweet. I'm not sure as to the origins of the shirt itself but it's 100% cotton and comes from Peru. Awesome.
My only concern with these shirts was the slight twist in the seem (check the photo) on the girls shirt. I'm told that this is not common and is due to the shirts being "unique and individually printed," and it actually looks kind of cool when the shirt is being worn - although I'm sure it may bug some people.
Aita's other shirts also feature amazing art work and are totally worth checking out. They've just released some new one's too - be the first in town to grab them. A great range from a nice little label that sticks by it's name and produces some great artwork, hand prints their shirts and pays attention to the small details.
RRP: Mens Logo Tee $28 (USD), Womens Catastrophe Tee $36 (USD)
BUY THEM HERE