Thursday, September 27

TEE TEST: Lamstok

Banana t-shirt by Lamstok
Banana t-shirt by Lamstok

You may have seen Lamstok already if you check out some of the other tshirt blogs. Well they contacted me too, and because I have a big desire to help out Australian designers, and an even bigger desire to own really cool tshirts, I hit 'em up for a tshirt to review. How would this newborn label fair? Well the tshirt, and the results, are in.

What can I say....? Lamstok dominates. They pretty much do everything right. In fact, Lamstok could be used as the manual for how do start a successful label.

1. Cool designs. The designs, such as the banana they sent me, are cool, quirky and unique.

2. Quality. American Apparel tshirt (I'm not necessarily promoting them but they have a good reutation and fit so well), quality printing, swing tag and packaging.

3. Well promoted. Get your stuff out there and if it is cool enough, and you are nice enough, every tshirt blog under the sun will be giving you free promo.

4. Good website. I cannot stress how important this is. The shopping experience should reflect the mood of your brand and be easy to navigate. A good website encourages buyer confidence too, while a bad website makes people think you may be a bit dodgy. Right?

5. Little extras. How sweet is it when you get a badge or a stylin' sticker or something for free? Lamstok packaged this shirt in a pretty nifty printed zip-lock bag. Now my sandwiches look shit-hot too.

Ok ok, so Lamstok gets a tick in every box. This shirt is great. It's original, well made and fits great. I wore it to a party on the weekend where I knew hardly anyone and had 4 random strangers comment on the shirt, which I think is a sign that they've done the job well. The rest of the range is awesome too and each shirt comes in a range of colours. Things are looking good.

RRP: $45 (Australian)

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