Tuesday, August 21

TEE TEST: Share Peace Initiative

Electro Evolution t-shirt by the Share Peace Initiative
I've got a bit of a soft spot for companies that combine fresh graphics with a social conscience, whether it be by promoting or donating to worthy causes. The Share Peace Initiative is a new company based in Sydney, who donate 10% of all their t-shirt sales to organisations supporting peace iniatives around the world, inlcluding Kiva, Oxfam and Peace Child to name but a few.

The first offering from The Share Peace Initiative got sent to me for a review, and it is entitled Electro Evolution (available in mens and womens sizes). Apparently it is targeted at electro fans due to the "tremendous popularity of electronic music and the vibrant and quirky fashion sense of its devotees," but it is currently hard to tell if future offerings will follow the same path.

That aside, the design of the shirt is quite striking, and indeed would definitely look in place on the dancefloor at 3am on a sunday morning. The print is large and eyecatching and the juxtaposition of the electronic and organic matter in the design makes for an interesting composition. The typeface could be better but it does the job. The only downside in my opinion is the colour of the print - it is very pink, and unfortunately that will probably turn a lot of guys (and maybe some girls) off. But if you're down with pink, electronic music and helping people out you can't go wrong with this t.

The shirt itself is a midweight 100% cotton shirt, nice and soft and seems to be quite well made. It fits well, slim, but not so slim that you have to be tall and skinny for it to look good - it's just right.

While this shirt won't do it for everyone, it definitely has niche appeal. I'm still not sure why a company promoting peace has ended up promoting dance music, but it will be interesting to see what direction this fledgling label takes. Share Peace will be releasing a new shirt monthly, and I can't wait to see what they come up with next.

RRP $30 (Australian)

PS - if you have any shirts you would like reviewed drop me an email