Custom Industries is an interesting label, choosing to stay away from popular trends but instead creating a line that is influenced by artwork from many traditional cultures. The brand's aesthetic "reflects the quest for adventure and discovery of the obscure." And as someone who has been around the world a few times visiting over 45 countries on the way, Custom Industries founder Matt Taylor should be the right person to do the job.
The range from CI includes jackets, hoodies thermals and tank tops for guys and girls, as well as your everyday tshirt. Each is decorated by art from many different countries including China, Indonesia, Egypt and India, to name just a few.
Matt flicked me one of his new Dragon shirts to check out, and I'm happy to say that it gets a big, cheesey DBT thumbs up. The shirt is well made and the grey colour has just the slightest hint of lavender to it - not enough to decrease your masculinity, but just enough to be different. Also the exposed stitching - which I'm not usually a fan of - is really good quality and definitely suits this style, adding to the rugged global traveler feel. The quality of the screenprinting is great, with two tones of red adding depth to the illustration of the bad-ass dragon. (Am I allowed to say bad ass about a dragon?) To pop a cherry on top the material is nice and soft and the fit of this shirt is particularly good.
So if you want to express your love of the orient, wear a mean looking dragon, or pretend to look well travelled to impress a certain someone, then Custom Industries is the place to fulfill your culturally-influenced attire needs.
RRP: $30 (USD)
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